Today’s guest is Neal Schaffer. Neal is an authority on helping innovative businesses digitally transform their sales and marketing. He’s the founder of the digital marketing consultancy PDCA Social and currently serves as a fractional CMO to several companies. He teaches at Rutgers Business School and the Irish Management Institute and is fluent in Japanese and Mandarin Chinese. Neal is a popular keynote speaker internationally and has also authored four sales and marketing books including his latest, The Age of Influence.